"Great, classy 12-string thats the best of the best of its league."

Feature:
the Ric-o-sound feature is useful when you want that real vintage Ric sound, and the guitar is actually quite versitile, as most 12-strings aren't.

Quality:
Factory built guitars at the highest level. Usually, if a guitar is not hand-made, its built crappy (Fender, Gibson, Ibanez, etc.), but this guitar is very well built, consistent and reliable, and they sound great.

Value:
the guitar isn't exactly sky-rocketing in value, but its not depreciating at all, and it will last you your lifetime, for sure.

Desirability:
Its a classic; need i say more? George Harrison, Tom Petty, Pete Townsend, Roger McGuinn, etc. you get the point.

Sound:
for a twelve string electric, it doesn't get any better.

Ease of Use:
neck cut is phenomonal, as is the weight and design of the guitar. it plays great, and no other 12-string plays anywhere near it.

Support:
N/A havn't had to deal w/ Rickenbacker.

Overall:
Great guitar for what it is. You really have to play it to know anything about it; reading a review is almost useless, but I hope I've made some useful pointers.

"The only 12 string you will ever want once you play one and here that Rickenbacker sound."

Feature:
What can I say? It has the standard volume and tone controls plus a blend knob that I can't see makes any change in sound.

Quality:
Mine came shipped set up just the way I like it. No string rattle and low string action. The finish is very glossy and the wood grain shows through nicely.

Value:
A little high priced but they only gain in value over the years.

Desirability:
The best looking hollow body made.

Sound:
Ric 12 strings have a sound all there own. I owned a gibson es335 12-string back in the 60s but the ric has more of a chime that I was looking for.

Support:
Haven't had a problem yet.

Overall:
I also own a fender tele,a les paul,and an Ibanez hollowbody that I love also but the Ric is a keeper.

"360/12 + Fender Super Reverb = Heaven"

Feature:
No special features on this one, I've heard the "toaster" pickups provide a better vintage tone but the stock pick ups sound just fine to me.

Quality:
Only had the guitar for a few days now but quality does not seem like it is going to be an issue, the straddle does have a few rough edges on it, other than that I'm very pleased

Value:
Ric's have always been a bit pricey due to the quality and sound. You get what you pay for.

Desirability:
My wife bought it for me, must be sexy.

Sound:
The sound is amazing, my wife just purchased a jetglo 360/12 and gave it to me on Father's Day. What a gal!!! As soon as I plugged it in to my Fender '73 silverface super reverb and plucked out the first few notes of Tambourine Man I had to sit down due to my knees buckling. My band mates are very impressed with the incredible tone that chimes throughout our practice studio. I'm in heaven.

Support:
Haven't needed any support as of yet.

Overall:
This guitar will stay in my family for long long time. If for some reason we need to sell it, I'm sure I will miss it and pine for another. I've only had it a few days and I'm learning very quickly how to make it sing. Very happy to have something new to work with.

"This ones got it all!"

Quality:
Outstanding fit and finnish.

Value:
This is not a cheep guitar but you do get what you pay for. Properly cared for the will last for generations.

Desirability:
This thing just plain looks as great as it sounds.

Sound:
Clasic "The Birds" sound!

Support:
I have never even Heard of anyone who had to use thier support.

Quality:
dependable well made guitar it it might feel akward sometimes with 12 strings. On the road wouldnt be a really smart choice but good to practice with.

Value:
this is worth its dollar if you know how to play it or are more experienced than most others. If your begging get something else this would way too much of a challenge.

Desirability:
it would look great maybe onstage or something its design is basically genius as it brings more opportunities to bands and guitarists.

Sound:
it sounds really good with all the extra strings on the guitar. especially with distortion. you can make new noises with this baby.

Support:
if for some reason you need support they are pretty friendly and seem ready to help you with your problem(s)

Overall:
i would look for something a little easiar and less inricate before i got satisfied with it. altogehter this product is great for the experienced guitar player and innovator.